Kimi B Ley

From life as a beach bum scuba instructor in a bounty ad., to the joys of englandshire-upon-sewageville...Hugs and I'll blow some bubbles for ya

Wednesday, November 16, 2005

THAT Sony Colour advert

I am not a designer, nor an ad. man (or a man at all in fact), but the Sony advert (Bravia) on tv at the moment is so breathtaking, such beauty without obtrusion truly worthy of note. Every time I see it I am mesmerised, it taps into that inner sense of magic, enchantment, wonder and awe. At heart I'm a hippy...love colour...love vibrant...become intoxicated by it, no choice but to smile.

"But when you get it right, you get it right. The goal at the beginning was to deliver a "really simple, visual celebration of colour".

"Set to the stripped-down acoustic soundtrack of José González' "Heartbeats", 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way. And it was done without computer graphics."

If you want more go to: http://www.bravia-advert.com/commercial/ , and check out the pictures and flickr links...amazing shots!

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